SEO guides
How to do the research, using the same data the tools run on. Each guide answers one question and points at the tool that does the job.
Keyword research
- Keyword Research GuideHow to go from one idea to a short list of keywords worth targeting.How do I do keyword research
- How to Check Keyword Search VolumeWhere the number comes from, what it does not mean, and how to read the history.How many people search for this keyword
- How to Find Low Competition KeywordsFinding terms you can realistically rank for, including long-tail variants.Which keywords can I actually rank for
Competitor research
SERP analysis
Every guide links to a free tool that does the job it describes. No account needed to use them.